For too long advertising has been more about interrupting consumers in existing media spaces rather than giving them something new to watch. What if instead of interrupting a consumer branded ad content was a central focus in consumer media? Enter the brand film.
Since the days of Disneyland theme parks and attractions have centered around one thing; storytelling. The whimsical 2 dimensional worlds of the cinema could now be experienced in real life through innovative technology and engineering.Today that is still true, however modern digital technology is changing the game for many theme parks and attractions. Projection mapping, VR, and AR are all leading the way in the convergence between digital media and 3D “theme park” storytelling.
With VR storytellers have the ability to place audiences inside of a story, taking viewers beyond the “fourth wall” of traditional film and visual media. VR adds an entirely new dimension to storytelling. For haunt based attractions this means that guests can experience fright at a much more personal and immersive level.
Film is a medium that is constantly evolving. It responds to changes in technology and to changes in society. One of the largest and most important evolutions that film has made within the last half century is the adoption and use of Computer Generated Imagery. This has allowed films to bring audiences into the story like never before, however it does not come without a price. While CGI has been a very useful tool in film in some cases it has destroyed films and made them look cheap. Either way CGI is an important part of modern day films and cinema.
Color correction and color grading are two of the most important yet least understood areas of film and video production. The color of your image is one of the most important tools to create atmosphere and environments that lead your audience through your film. Color provokes emotion and can stir up a range of feelings in your audience.
Every election season it happens, video campaigns come out from both sides of the aisle in an attempt to reach voters and spread the candidates message. In addition the televised and internet coverage of debates, interviews, and press conferences keeps us connected to the election. Politics is an example of the true power of video.
he Sony PXW-FS5 is a compact interchangeable lens, super 35mm camera. It fills the gap between its bigger brother the FS7 and its predecessor the FS700. The first thing you notice about the camera when you first pick it up is how light and compact it really is. Sony did an amazing job with with this camera when it comes to weight savings and usability on aerial platforms, and gimbals. The FS5 stripped down with the removable handgrip and top handle off fits perfectly onto a ronin M or Movi M5. Its also definitely light enough to be used as a drone camera along with the ronin on something like the DJI S1000.
Airline travel is always hectic and as a film maker or videographer traveling with your equipment can make this experience even more stressful. This is because our equipment is often overweight, oversized, or requires extra screening. Also as good as pelican cases protect cameras, drones, and all of our other equipment airline baggage handling is still a rough process for any precise or delicate equipment to handle. On top of that many TSA officials are not yet familiar with the regulations on drones, LiPo Batteries, Full sized gimbals, etc. So what is the traveling film maker supposed to do when faced with transporting expensive and often delicate equipment?
2016 has seen the rise of drone technology. Aerial drones everyday are being used in a diverse group of industries from farming to cinematography. They allow everyday individuals to do extraordinary things by using drones as a creative solution to many of todays problems. In the film and video industry this means that for smaller individuals and studios complex and often expensive shots can be shot for much less simply by using a drone instead of cranes and cables.