After seeing the title of this post you are probably asking yourself "what is projection mapping?" well it is actually pretty simple. Projection mapping is the use of normal HD projectors to create a fully immersive and interactive 3D display.
Instead of projecting light onto a normal flat screen, projection mapping is done by mapping out the surface of any object and displaying an image (usually video or an animation) on that irregular surface. By definition "Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings." Projection mapping is a innovative and relatively new technology that is being used in an array of industries to create stunning advertisements and engaging video content.
Projection mapping is making an impact in everything from advertising to theme parks. In fact one of the earliest public displays of projection mapping was in Disneyland in 1969 during the opening of The Haunted Mansion. The ride has a scene in which stone models of disembodied heads are animated, 16mm film was projected onto the heads making them appear to sing.
Since 1969 projection mapping has improved and in the past few years has taken off as a new innovative and engaging way in the creative community. It can be used in almost any industry for any application. Advanced software is used to align the video content to the given surface using a 3D model of the surface and the XYZ points of the objects of the video or content. When projected the video content wraps around the given surface.
Below are two examples of projection mapping, keep in mind that these are just two out of thousands of examples in this rapidly expanding form of technology. We are currently researching this technology and will definitely keep you informed. Keep checking back for more in the near future!
In this example it is used to create an immersive and interactive 3D experience
Here is it used on a small scale in this case a cake.
Disclaimer: The above videos serve strictly as examples and have no affiliation with Studio 10 Films or any of its affiliates, the content was not created by or with Studio 10 Films. For information on the services studio 10 offers including information on projection mapping, video production, and advertising services please contact us!
- Studio 10 Films